Sharp enhance in installs after iOS DMA replace in EU


Sharp enhance in installs after iOS DMA replace in EU

Courageous has seen a pointy enhance in customers putting in its privacy-focused Courageous Browser on iPhones after Apple launched modifications to stick to the brand new European Digital Markets Act.

To adjust to the Digital Markets Act (DMA), Apple launched a brand new characteristic in iOS 17.4 that asks EU customers to choose a default internet browser from a listing that features Courageous, amongst different choices.

This new display screen will immediate customers to pick a default browser from browsers which are in style of their nation once they open Safari for the primary time after putting in the replace.

New prompt to select default browser after iOS update
New immediate to pick default browser after iOS replace
Supply: Courageous

For a browser to be listed as a selection, it should meet particular necessities, like having over 5,000 downloads within the EU App Retailer the 12 months earlier than. Additionally, if an organization presents a number of browser apps, solely its most downloaded app can seem on the listing.

The selection display screen will present as much as 11 of essentially the most downloaded browsers from the earlier 12 months in a randomized order, together with Safari.

Apple plans to replace this listing yearly primarily based on the newest metrics.

Courageous pointed out that, after the replace, there was a noticeable bounce within the variety of individuals putting in Courageous on their iOS gadgets within the EU.

“Why did Apple and Google make it arduous to change default browsers for thus a few years? As a result of it is a highly effective method to block rivals,” tweeted Courageous

“Simply take a look at what occurred to Courageous installs on iPhone within the EU when Apple rolled out a brand new default browser selection display screen on March sixth:”

Jump in Brave installations after new iOS update
Bounce in Courageous installations after new iOS replace
Supply: Courageous

On X, Courageous shared a picture of a line graph displaying the variety of Courageous browser installations on iOS from mid-January to early March.

The every day installs fluctuate round 7,500 to 10,000 for many of the interval. Nevertheless, on March sixth, after the iOS replace was launched, there was a pointy enhance in installations, hovering to simply over 11,000.

This spike in installations coincides with Apple’s introduction of a brand new selection display screen for default browsers on iOS gadgets within the EU.

Courageous claims that this vital enhance in customers selecting Courageous as their default browser is because of the new characteristic launched by Apple to adjust to the EU DMA.

“Monopoly defenders argue that the monopolies merely provide higher merchandise. However as you’ll be able to see, when customers get a transparent selection of iOS browsers, they’re selecting options to Safari,” famous of their Twitter thread.

“Possibly that is why Google nonetheless hasn’t carried out a browser selection display screen on Android.”

In a follow-up put up, Courageous requested Google to present customers a straightforward selection to vary the default browser.



Recent Articles

Related Stories

Leave A Reply

Please enter your comment!
Please enter your name here