February 3, 2025
PRESS RELEASE
Apple Music kicks off Kendrick Lamar’s Street to Halftime forward of Tremendous Bowl LIX
Tune in to the Apple Music Tremendous Bowl LIX Halftime Present press convention for The Official Kendrick Lamar Interview on February 6 at 10 a.m. CT on Apple Music
CUPERTINO, CALIFORNIA Apple in the present day introduced Apple Music is celebrating Kendrick Lamar’s Street to Halftime with a highlight on the era-defining artist who has made a seismic affect on hip-hop and tradition.
Coming off of a outstanding yr, Kendrick was among the many high 10 artists of 2024 globally, along with his newest album, GNX, hovering to No. 1 in 129 nations upon launch, whereas “Not Like Us” was the top-streamed tune on Apple Music worldwide. All through his profession, Kendrick has seen 9 albums high Apple Music’s high albums chart in additional than 160 nations.
“All through his profession, Kendrick Lamar hasn’t met the cultural second a lot as he’s outlined it,” mentioned Rachel Newman, Apple Music’s world head of content material and editorial. “He’s an artist’s artist — genuine to his core. We couldn’t be extra thrilled to look at him headline the third Apple Music Tremendous Bowl Halftime Present this yr, in what’s certain to be one other second we’ll all be speaking about for many years.”
Followers can prepare for the large occasion with a big selection of music and unique content material, from the first-look trailer Kendrick shared final month; to unique playlists curated by New Orleans musicians, NFL gamers, and groups; to over 100 hours of devoted Apple Music Radio programming. All of it leads as much as the extremely anticipated Apple Music Tremendous Bowl LIX Halftime Present on Sunday, February 9, on the Caesars Superdome in New Orleans.
To entry all of it, take a look at Kendrick’s Street to Halftime on Apple Music.
The Halftime Present Press Convention
On Thursday, February 6, at 10 a.m. CT, Apple Music Radio hosts Ebro Darden and Nadeska Alexis will sit down with Kendrick on the Apple Music Tremendous Bowl LIX Halftime Present press convention for the headliner’s official interview. Viewers can tune in dwell or watch on demand on Apple Music at apple.co/_SBLIX or Apple Podcasts; on YouTube, Fb, and X; or on the NFL Community.
Earlier than the interview, followers may also tune in to the Apple Music Radio pre-show at 9:30 a.m. CT that includes Apple Music Radio hosts Zane Lowe and Eddie Francis, alongside Ebro and Nadeska. The dwell present will spotlight Apple Music’s largest moments of the previous yr and have particular visitors throughout a glance again at iconic halftime performances.
100 Hours of Programming on Apple Music Radio
The award-winning Apple Music Radio might be on the bottom and within the stands for a full four-day takeover beginning February 6 throughout New Orleans and Los Angeles. Unique programming will embody each day “Stay from Tremendous Bowl LIX NOLA” broadcasts with Zane, Ebro, Nadeska, and Eddie as they shine a light-weight on the town’s music tradition whereas connecting with artists, athletes, and different notable voices. “Tremendous Bowl LIX LA” broadcasts with Apple Music Radio hosts Hanuman, Brooke Reese, Estelle, Jayde Donovan, and newly added Evelyn Sicairos and Lechero will mirror on the New Orleans fanfare, in addition to have fun Kendrick’s music and hometown again in L.A.
“Kendrick Lamar: Hip-Hop’s MVP” hosted by Ebro will have fun Kendrick’s catalog and take listeners on a chronological journey by way of the milestones in Kendrick’s profession and discography.
And on Saturday earlier than the sport, Apple Music will deliver the New Orleans membership scene to listeners with mixes from NOLA DJs Legatron Prime, DJ Poppa, Mannie Contemporary, and KLC the Drum Main. Mustard will spin a particular Kendrick Lamar Megamix.
Listeners can tune in at apple.co/_Radio.
The Story of Kendrick Lamar in 20 Songs
Out there on Apple Music and Apple Information, “The Story of Kendrick Lamar in 20 Songs” affords a fascinating glimpse into Kendrick’s outstanding skill to repeatedly redefine the tropes and types of traditional hip-hop.
Bonus Content material from Shazam
Followers who use the Shazam app to determine Kendrick Lamar songs all through the week main as much as the efficiency can entry the Apple Music Tremendous Bowl Halftime Present occasion web page, the place they’ll discover bonus content material like a customized Apple Watch face and iPhone wallpaper. They will additionally save the live performance to obtain well timed reminders for the Set Listing playlist and images from the present.
Apple Music’s Largest Provide Ever
Those that will not be but subscribed can take a look at Apple Music’s largest provide ever. For a restricted time, new and eligible subscribers can get six months of Apple Music for $2.99.
Extra to Discover Throughout Apple Providers
Throughout Apple providers, followers can discover with Apple Maps Guides to New Orleans, atone for the newest with Apple Information, and get shifting with a brand new Artist Highlight sequence on Apple Health+.
New Methods to Navigate New Orleans with Apple Maps
Final week, Apple Maps unveiled new methods guests and locals alike can discover New Orleans, together with a Detailed Metropolis Expertise and 3D landmarks that deliver to life a number of the metropolis’s most iconic areas — together with Cafe Du Monde, the Steamboat NATCHEZ, and Caesars Superdome — in a visually beautiful view. The Detailed Metropolis Expertise delivers superb particulars to assist customers navigate the town, together with street markings, land cowl, and public transit routes.
Apple Maps has additionally added a brand new Information to its Hyperlocal sequence, this time curated by Lisa Jackson, Apple’s vice chairman of Setting, Coverage, and Social Initiatives. Lisa shares a few of her favourite spots for meals, music, and extra in her hometown of New Orleans.
All of the Newest Updates on Apple Information
Beginning in the present day, Apple Information will provide a devoted hub that delivers particular protection of Tremendous Bowl LIX. From media day to kickoff, followers will discover the newest information on the sport from native and nationwide sports activities publishers like The Athletic, Sports activities Illustrated, The Kansas Metropolis Star, and The Philadelphia Inquirer.
NFL followers may also join personalised information notifications to all the week’s high soccer tales curated by the Apple Information editors, and in the course of the Tremendous Bowl, the Apple Information app will characteristic the newest highlights, in addition to the buzziest commercials and halftime present.
With the free Apple Sports activities app for iPhone,1 followers can comply with the large recreation in actual time proper on their Lock Display screen with Stay Actions,2 and go deeper in-app with full play-by-play data, staff stats, field scores, and dwell betting odds.
A Particular Health+ Artist Highlight
The Artist Highlight sequence on Health+ dedicates complete exercise playlists to a single artist, and the newest installment — obtainable beginning in the present day — celebrates the music of Kendrick Lamar. This particular sequence options Biking, HIIT, Power, Yoga, Pilates, and Kickboxing exercises, all set solely to his music.
Supporting Schooling and Creativity in New Orleans
Apple has long-standing neighborhood partnerships in New Orleans, with a concentrate on supporting training and creativity in the neighborhood. This contains working with the Ellis Marsalis Middle for Music (EMCM) to develop entry to youth music and expertise training, serving to Arts New Orleans present alternatives for aspiring artists by way of their Younger Artist Motion (YAM) program, and equipping college students at Delgado Group Faculty with the instruments and assets to supply their very own podcast about native tradition and historical past. On Saturday, February 8, audiences around the globe can tune in to the Tremendous Bowl Host Committee Parade to see the Apple Music-sponsored float, designed on iPad by YAM artists and that includes the EMCM youth jazz ensemble.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. Immediately, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple units and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s greater than 150,000 staff are devoted to creating one of the best merchandise on earth and to leaving the world higher than we discovered it.
- Out there within the U.S., the U.Ok., and Canada.
- Stay Actions require iOS 18 and watchOS 11 or later.
Press Contacts
Cat Franich
Apple
Kimberly Mai
Apple
Apple Media Helpline