Following on from the announcement of Apple’s second quarter fiscal 2024 outcomes, Apple CEO Tim Cook dinner joined the corporate’s chief monetary officer Luca Maestri on a name with buyers. Throughout this name, Cook dinner once more teased Apple’s upcoming generative AI and stated that the corporate has benefits over its rivals.
Tim Cook dinner once more teases Apple’s generative AI
When speaking about WWDC 2024, which is able to happen subsequent month, Cook dinner stated he’s excited to disclose what the corporate has been engaged on. Though he didn’t explicitly say that AI-based options are coming to iOS 18, he did say that Apple continues to make “important investments” in generative AI and that the corporate will share “some very thrilling issues” with its clients quickly.
“We proceed to really feel very bullish about our alternative in generative AI,” the manager stated in the course of the name with buyers.
Though Cook dinner had already talked about that Apple is engaged on a generative AI in earlier calls, the manager made some bolder claims this time. In accordance with him, Apple has “benefits” that may set the corporate’s generative AI other than the competitors. For example, the manager talked about the neural engine of Apple Silicon chips, in addition to the corporate’s give attention to privateness.
“We consider within the transformative energy and promise of AI, and we consider we’ve got benefits that may differentiate us on this new period, together with Apple’s distinctive mixture of seamless {hardware}, software program, and companies integration, groundbreaking Apple Silicon with our industry-leading neural engines, and our unwavering give attention to privateness, which underpins all the pieces we create.”
In accordance with a number of rumors, Apple is working to introduce a collection of AI-based options to its working programs later this yr. A few of these options can be teased subsequent month at WWDC. This consists of issues like a chatbot, sensible Apple Music playlists, and a Safari looking assistant for summarizing articles.
The corporate has been creating its personal language mannequin to run utterly offline, however can be negotiating with OpenAI and Google to license their applied sciences for iOS 18.
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