For those who paid $900 on your iPhone, then you definitely paid lower than the worldwide common, in accordance with a brand new analysts’ report. That’s as a result of the typical promoting value for iOS units grew 25% over the past 4 years, even because the variety of handsets Apple bought additionally elevated.
There’s been a development for a number of years of better demand for Apple’s dearer iPhone Professional fashions, and that’s driving up ASP.
iPhone ASP goes up, up and away
Every era of iOS units begins with a base model, and there are additionally extra variations for extra options… and better costs. Information exhibits that loads of individuals go for the dearer choices. We all know that as a result of the typical promoting value for an iPhone in 2024 was nicely above the price of the bottom mannequin, in accordance with analysts at Counterpoint Analysis.
Though iPhone had a barely weak This fall, “the model’s income was not harm a lot and ASP continued to develop, which surpassed the $900 mark — a brand new report,” Analysis Director Jeff Fieldhack mentioned on Monday.
The worldwide complete hit $903. There’s been a large soar over the previous few years, contemplating iPhone ASP in 2020 was $724.
Don’t suppose that customers are shopping for fewer, dearer iOS units. Market evaluation agency IDC reviews that Apple bought 206 million iPhones in 2020 and 232 million in 2024 — greater than some other handset maker.
Additionally, don’t suppose all the expansion is coming within the U.S. and Europe. “Apple continues to increase its footprint in rising markets the place the rising middle-class is driving demand,” famous Counterpoint’s analysts. “Latin America was the quickest rising area for Apple with iPhone shipments growing 44% YoY pushed by native availability of the most recent collection and value reductions on legacy fashions.”
iPhone Professional for the win
In explaining the iPhone ASP improve, Counterpoint’s Fieldhack mentioned, “The contribution of the Professional collection inside Apple’s portfolio continues to rise.”
No rival can come near matching purchaser demand for premium iOS fashions. Though Samsung gives the Galaxy Z Fold 6 at a startlingly excessive $1,900, the corporate’s world common promoting value for all its fashions is simply $299. And it’s the one certainly one of Apple’s vital opponents with an ASP over $250. This implies these corporations primarily promote low-cost handsets, not high-end ones.
The result’s that Apple introduced in 46% of the world’s smartphone income in 2024, in accordance with Counterpoint. Its closest rival was Samsung, who accounted for a mere 15%.
Regardless of these outcomes, the state of affairs might change considerably all through 2025. Client Intelligence Analysis Companions reported in January that the iPhone 16 outsold the iPhone 16 Professional over the past quarter of 2024.