Worldwide smartphone gross sales grew in 2024 following two consecutive years of decline in accordance with reviews from Counterpoint, Canalys, and IDC. The majority of the expansion got here from Chinese language producers together with Xiaomi and Vivo, although Apple and Samsung are nonetheless holding sturdy because the undisputed market leaders.
Counterpoint reviews a 4 % progress in telephone gross sales throughout 2024, with IDC and Canalys every reporting 6-7 % will increase in world shipments, although that’s relative to a 2023 that noticed the bottom gross sales figures for a decade. That progress is predicted to proceed by means of 2025.
“2024 was a 12 months of restoration and normalization after a tough 2023,” says Counterpoint analysis director Tarun Pathak. “The market began exhibiting indicators of restoration from This autumn 2023 and has now grown for 5 consecutive quarters.”
There’s a little bit disagreement about who sits on high, with Counterpoint reporting that Samsung led by market share for the 12 months, whereas IDC and Canalys every declare that Apple took the crown. All three agree that Xiaomi is sitting stable in third although, with a 12 % enhance in unit gross sales in accordance with Counterpoint, making it the quickest rising of the foremost gamers. Counterpoint pegs Xiaomi at 14 % market share for the 12 months, catching as much as Apple’s 18 %.
Oppo (together with OnePlus), Vivo, and the Transsion group — which incorporates manufacturers Tecno and Infinix — take up the following few spots, helped by sturdy gross sales in Asia and progress throughout Europe, Africa, and Latin America.
Each Counterpoint and IDC attribute a few of 2024’s comparatively bullish efficiency to the introduction of telephones positioned as AI units, with AI changing foldable screens as the new new factor.
“Now we have seen a decreased demand for foldables available in the market, regardless of intensified promotions and advertising and marketing,” says IDC analysis director Anthony Scarsella. Producers at the moment are “prioritizing new AI developments on the expense of foldables,” with Counterpoint predicting that by 2028 9 out of ten smartphones above $250 will embrace generative AI.